Roles of an SEO Consultant

The SEO consultant’s key roles include analysing, reviewing, and improving search engine results of a website and incoming links. SEO consultants provide guidance and expert advice to website owners on how best to earn natural search engine traffic, get qualified business leads, attain and maintain high ranking for specific keywords and more qualified leads.

The work of an SEO consultant has transformed over the years and now includes sophisticated skill requirements that focus on semantic keywords and content strategy. To improve user experience, an SEO consultant needs to create exceptional content and deploy user-friendly tactics of retaining higher rankings and pay close attention to search engine optimisation updates on the search algorithm.

The SEO consultant plays diverse activities in the digital marketing niche. Its core business is to evergreen business leads, which improve website traffic and conversion rates.

What are the roles of an SEO consultant?

The following are the key roles of an SEO consultant:

  • Know the marketing objectives of a client

Being in line with the marketing objectives of a client to become a reality. Otherwise, the SEO deliverables should have metrics to measure.

  • Web page optimisation

An SEO consultant executes on-page elements and utilises content organisations in hierarchies while integrating keyword phrases.

  • Keyword research

The major role of an SEO consultant is to research and analyse keywords for targeting strategy on vertical and long-tail keyword phrases. They should identify new keywords with lower competition and incorporate alternative search terms that customers are likely to key in the search engine.

  • Keyword mapping

They have to map keyword phrases to be used in individual pages and organise them according to specific topics. Keyword mapping helps prevent cannibalisation while strengthening pillar pages according to topic clusters.

  • Raise search engine rankings and visibility

An SEO consultant plans to achieve top ten rankings on the first page using money keywords on landing pages, home pages, and blog posts.

  • Improve user experience

An SEO consultant should focus on improving the website’s user experience to minimise page abandonment and improve the number of page views. Improved user experience in the site will result in increased dwell time hence increased click-through rates in SERPS, also discuss the benefits of incorporating rich content media.

  • Diagnose and resolve technical SEO issues

An SEO consultant is expected to resolve technical issues arising like canonicalisation, 404 errors, pagination, 301 or 302 redirects, crawl errors, server errors, duplicate contents, broken links, robot.txt file issues, incorrect site maps, missing alt attributes, slow web speed, poor URL structures and more.

  • Strategise local SEO and markup Schema

Performs local SEO optimisation to achieve a 100% verified business profile, map listing, local city pages, certified reviews through trust pilot,, and other reviews sites.

  • Comprehensive audit

When you hire an SEO consultant, they will be responsible for any website visibility issues that may arise. For example, regular website examination and testing to diagnose potential website issues and fix them before it affects the website visibility. Audit reports should factor in metrics such as search engine indexing, code efficiency, domain authority issues, traffic statistics, and keyword targeting.

  • Undertake competitor analysis

Use software tools like,, or to reverse-engineer competitors’ websites and pinpoint weaknesses and strengths you can capitalise on their website.

  • Keep you up to speed with the current SEO trends.

An SEO consultant will keep your website under white hat SEO industry trends to avoid unnecessary spam or penalisation by the search engines.

Work with a leading seo consultant to come up with a brilliant SEO scheme for your company.